When it comes time to build up a web website for your business you should consider the following 6 Tips. Hopefully they’ll help you create a useful and profitable marketing tool for your business.

1. Do Keyword Research

When you’re starting a website project for your business, one of the first things you should do is perform market and keyword analysis. Choosing the correct keyword and using them effectively will help drive traffic to your site. Use a Keyword Research tools like Wordtracker to discover the most popular keyword for your sector and services.

2. Evaluate Material for your site

You really need to evaluate the information you’ll have on your site. The content growth for your business website will include straight forward text that you’ll write for every website plus documents like PDFs. But you’ll also need to evaluate the number and type of images you’ll need to illustrate products and services, whether you have testimonials from customers, . And think about prepared to keep your site fresh and up to date like news, upcoming events or monthly tips that guests will discover useful.

3. Develop your site’s architecture

This is really important for website development. Your company website needs to solve a problem for a visitor. They want details and they want it fast. You must ensure access to details about your site, simple and efficient. In terms of routing ensure that the primary places of your site are listed using a navigation that people are familiar with. Development of a new website structure that breaks the rules is a waste of time and will only serve to frustrate your guests.

4. Get expert web designs

It is worthwhile getting expert web designers to create a web website for your business. Visitors of your site can create a snap judgment as to whether you’re a credible company, and expert style helps a lot. There are high quality affordable web designers out there. Try elance or rentacoder to discover high quality web design professionals at affordable company rates.

5. Conduct Functionality Testing

During the web development procedure your business should conduct usability examining. Test the designs, and test the functionality. It doesn’t have to be expensive either. At the design stage choose 3 individuals outside your business to proof your design. Ask them to tell you; what they think your site does, what are the primary places of the site, and who they think will be interested in your site. If they’re having trouble answering any of those questions, further development of the site should be put on hold so you can resolve any issues. Don’t throw the baby out with the bath water though. You might only must create minor changes.

When the web site is ready for examining choose another 3-4 individuals outside your business and ask them again; what they think your site does, what are the primary places of the site. But also ask them to discover some specific details about your site. Ask them to think aloud so you can understand their approach. Observe where they put their mouse when directing and see how they interact with the navigation.

Overall usability is about reducing the number of questions people need to ask themselves when directing your site. Question like; Is that a button? Where is the navigation? How does a Quick Search differ from a Normal Search? Make details intuitive and your business website will be successful.

6. Get Google Statistics code in every page

This is hugely important for the ongoing growth of your business website. Google Statistics is a free service allowing you to track the performance of your site. Simply setup a Google Statistics account and add the code they give you into every pages of your website. It is a really simple procedure, but if you’re not sure how to do it get your web developers to do it for you. Google analytics provides a wealth of data including; visitor numbers to your site, keywords people used to discover your site, the top squeeze webpages, the top exit webpages and an overall rate which can be a telling factor of your site’s overall importance. After a month or so you’ll have plenty of data that you can use to improve your site’s performance in google and usability for guests.